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This is a question that our clients often ask us, and also a question that we regularly ask ourselves. To get as definitive an answer as possible, we have decided to dig deeper and get to the core of this subject. Our initial research quickly revealed that the answer is generally negative, and suggests that hashtags should not be used on Facebook. Was this a surprise? Well, not really, given that we still see few people use hashtags on Facebook. An explanation for that often comes up for the lack of hashtags is that Facebook is a network that is much more “closed” when compared to Twitter or Instagram, and seeking out hashtags is not yet part of users’ habits. We must also add that the content of Facebook very rarely appears in Search Engine Results Pages (SERPs). To verify that what we read was correct, we performed some additional research and tested hashtags on Facebook by searching for the hashtag #SocialMediaMarketing:
The results were surprising: there are in fact more than FIGURE posts that standout with this hashtag. Would webmarketings have a higher tendency towards using hashtags than mainstream users? We tried with another hashtag to check. We tried with #fashion and once again, discovered a huge number of results. Lastly, we tried with #StreetArt and saw the same result:
For businesses, the use of hashtags on Facebook offers advantages, but also inconveniences:
We believe that in the end, the use of hashtags on Facebook comes down to your own strategic choice. Most articles dealing with this subject, such as PostPlanner, have no bias. However, it is still possible to find a lot of content by using hashtags on Facebook. Also, it is worth considering that we believe it is entirely possible that Facebook is changing by making publications "public". This way, posts will be more visible on the SERPs of Google in the coming years, and therefore the research into hashtags on Facebook will become more and more common.
If you want to use hashtags, do it well with these tips: