Russian ballet for all in Lausanne!

Ballet dès 2 ans is an international Russian ballet school for children and adults.

The company has branches all over the world and recently opened in Chavannes-près-Renens in Switzerland.

Objectives

When the client came to us in October 2019, their main objective was to generate signups for a trial session for their school, the opening of which was due to take place in January 2020.

The only form of media the client had was a website with contact forms.

Solutions 

After simplifying the forms and implementing an effective tracking system on the website, we launched parallel campaigns on two channels:

Google Ads 

• Traffic campaigns which direct users to the website according to their search 

Facebook Ads 

• Video campaigns towards the Facebook form
• Traffic campaigns towards the website

Results

After 2.5 months of active campaigns on Facebook and Google, the results were convincing:

• Over 370 people filled in the contact form to have a trial session
• The average conversion rate on Google Ads was 3.5%
• Over 130 happy students have already signed up!

Links

Website 

Facebook page