Ballet dès 2 ans is an international Russian ballet school for children and adults.
The company has branches all over the world and recently opened in Chavannes-près-Renens in Switzerland.
Objectives
When the client came to us in October 2019, their main objective was to generate signups for a trial session for their school, the opening of which was due to take place in January 2020.
The only form of media the client had was a website with contact forms.
Solutions
After simplifying the forms and implementing an effective tracking system on the website, we launched parallel campaigns on two channels:
Google Ads
- Traffic campaigns which direct users to the website according to their search
Facebook Ads
- Video campaigns towards the Facebook form
- Traffic campaigns towards the website
Results
After 2.5 months of active campaigns on Facebook and Google, the results were convincing:
- Over 370 people filled in the contact form to have a trial session
- The average conversion rate on Google Ads was 3.5%
- Over 130 happy students have already signed up!
Links
Website
Facebook page
