Dada Sport make technical and ready-to-wear clothing which combines elegance and modernity and which is suitable for everyone, even non-equestrians.
Goals
The client’s goals are to generate sales on their e-commerce site and to increase their return on investment via Facebook and Google.
Solutions
- Implementing different Facebook campaigns, supported by a product retargeting campaign on Facebook
- Optimising their existing Google AdWords account and creating new ad groups and other ads which focus on branding
Results
1. After a few months and conducting different tests, we managed to obtain a very significant ROI thanks to dynamic ads like these:
We target users based on their purchase intent (add to cart, then abandoned for example) on the website. The more precise targeting is, the higher the conversion rate is.
2. Six months after beginning to optimise the Google AdWords account, we managed to increase the average click-through rate from 8% to… 25%!
Conclusion
This time, we’ll let our client speak for themselves about the results they obtained:
"Thanks to the services provided by Brands Up, we were able to implement various Facebook and Google campaigns and see a significant return on investment. These campaigns helped us to increase our turnover considerably and to direct more traffic towards our online shop. On top of that, the teams at Brands Up were always available and reactive, which makes our collaboration with them a huge plus for our business."
Caroline Boudier - Manager at Dada Sport Paris
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