Grow your presence on the right channels
Boost your sales with profitable and measurable ads
Outrank your competition
Take over the search engines
Convert leads to customers.
Convince and convert
TotUP is a crèche which will launch at the end of 2017/start of 2018 in Geneva. It is based on the teaching of logic and maths, all in a bilingual (French/English) format.
The client’s goal was to encourage people to pre-register so that, when the crèche opens, it will already be full.
2. After over three months of constant work on the Google AdWords account – bid optimisation, keyword modification and insertion – we managed to reduce the cost per conversion by more than 40%, as well as obtain very good conversion rates.
It works! To date, the crèche has received almost 700 pre-registrations. They won’t all translate to final registrations, but a large number of them will.
As the website is brand new, even though there’s quite a lot of demand in this sector, it isn’t necessarily easy to position the site in the organic results on Google straight away. Choosing AdWords as the main channel proved to be a good option for this client.
Website - Facebook