How and where you should communicate
Leverage your brand on the biggest social network
Outrank your competition
Take over the search engines
Convert leads to customers.
Convince and convert
Fight-District is a combat and martial arts club based in Prilly, Lausanne. The club opened its doors in April 2015, and offers a wide range of courses, including boxing, kickboxing, Thai boxing, Brazilian Jiu-Jitsu, cross fighting and Karate, among others.
A new club means new challenges.
To attract new people to a club, you have to be visible. And being visible online means appearing in the top positions on searches related to your area of activity.
With a new website established, the Fight-District team had a clear objective: reach top positions in relevant search engine searches to generate traffic and visits to the website.
In order to get the club into the top positions in search results, we implemented the following solutions:
An optimisation of tags and content on each page of the website;
Frequently writing articles for the website on a variety of subjects (upcoming fights, results, news, etc.)
A network of internal links shared between pages on the website and articles
In just a year, the website has risen to top positions* for the majority of relevant queries related to courses offered at the club.
Here are the flagship queries and the corresponding rankings*:
Naturally, higher rankings in search engine results means more traffic, which in turn strengthens those ranking positions.
Fight-District will continue to improve and retain their rankings as their website continues to mature.
Work to optimise websites for good performance in search engine results will start to pay off in the medium-long term: your website will not rank itself well straight away.
However, with careful and precise SEO strategies, you can expect your website to position quicker than expected on search engines.
Website // Blog // Instagram // Facebook // Google Maps //
*These results are based on searches performed in a private browser with a location based in Lausanne in August 2016.