How and where you should communicate
Leverage your brand on the biggest social network
Outrank your competition
Take over the search engines
Convert leads to customers.
Convince and convert
USBfactory Sàrl is a Swiss SMB specialising in the creation of customised USB keys. The company has existed since 2008 and has since established itself as one of the key players in this sector in Switzerland.
Active in offering their customers quality customisable objects, USBfactory added a new item to its range: the Power Bank, a portable battery for phones and tablets.
USBfactory called upon our web marketing services to achieve two objectives:
To meet these objectives, we proposed a two-part solution:
The Facebook Campaign
For this campaign we targeted two types of potential customers:
The landing page
The visual shows the image that was used in the Facebook campaign to build consistency between both the advert and the landing page. You can find the URL to the landing page later in this article.
After a month, we secured the following main results for the campaign:
It is important for every company to reduce expenses; whether by telephone sales, LinkedIn or AdWords campaigns, newsletter or networking… Achieving first contact with a potential interests always brings a cost for the company.
With our solutions, we managed to reduce the cost of a quote request by 85% over previous costs, which is a rather convincing result for a first campaign on Facebook.
In terms of learning, we could deduce that Facebook is not the best channel to promote customised Power Banks as business gifts as they are intended for B2B. Facebook, especially in Switzerland, is not a network made up of just “young” users: marketing managers, sales staff, HR managers and many policymakers are on Facebook. As an advertising platform that is constantly developing, Facebook represents a real opportunity to target your potential customers.
The success of this initiative can be attributed to two factors: